The founder Avantika Malhotra has been involved with the arts for over 25 years in different capacities. Other than running an Art Advisory firm, she founded and managed an Art Fund that invested in Indian modern and contemporary art. Avantika’s other roles included Lecturer at Reading University U.K., Cataloguing Collections for Wellcome Trust, U.K., Exhibitions Administrator for Asia House, London and Project Assistant at the Victoria & Albert Museum, London. Avantika has studied the Classical and Decorative Arts of India, Islam and China. She has a Post Graduate Diploma in Asian Art from the British Museum.